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Heinzack the Morning
Heinz
United States
2025
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Entrant Company
Openlearn Academy
Entry Type
Product/Service
Program
Clio Awards 2025
Medium Type
Student
Medium
Student Experience/Activation
Category
Guerrilla
After McDonald’s cut ties with Heinz in 2013, sales dropped. Now, Heinz strikes back, parking food trucks near McDonald's to offer free Hot Ketchup upgrades for breakfasts!
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