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Shortlist Award
Chatcode
Starbucks
United States
2025
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Execution Image
Entrant Company
Entry Type
Product/Service
Program
Clio Awards 2025
Medium Type
Student
Medium
Student Innovation
Category
Digital/Mobile
"Chat Code" campaign encourages Starbucks as a go-to first-date spot. In collaboration with Tinder, the campaign analyzes chat patterns to create personalized Starbucks drink gift cards.
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