Mattie's Place: Pet-ition: The first petition signed by pets.

Shortlist Award

Pet-ition: The first petition signed by pets.

Mattie's Place

Canada

2025

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Entrant Company

Publicis Toronto

Entry Type

Public Service

Program

Clio Awards 2025

Medium Type

Professional

Medium

Experience/Activation

Category

Guerrilla

Despite what you'd think, Canada's animal welfare laws are exceedingly weak, leaving animals vulnerable to abuse and abandonment. To try to change the law and gain attention to this issue, award-winning pet rescue Mattie's Place created the ‘Pet-ition’: the first petition signed by pets. This 'Pet-ition' was made possible thanks to a legal loophole, as petitions regulations don't explicitly state that you must be human. In fact, all you need to sign a petition is a name, Canadian residence, and unique signature, things that pets all possess. Launching the Pet-ition with pet influencers, the campaign moved on to viral success, catching the attention of pet lovers including the Red Hot Chilli Peppers. To cause real change, we then targeted politicians, delivering the Pet-ition to Canada’s Parliament, where it was met with overwhelming support.

All 2025 Winners

Credits

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