Created in partnership with NBCU and Peacock, “The Pass” underscores Accenture’s role in scaling streaming technology to handle the viewership of millions of NFL fans across America. The second film in Accenture’s “Reinvented with Accenture” campaign is part of their five-year partnership with the NFL. “The Pass” uses the visual metaphor of an epic Hail Mary pass traveling across America to symbolize the scale of millions of football fans watching the game together. This film aired across the NFL Network and NBCU properties including Peacock and NBC during the 2024/2025 football season with a debut during opening weekend in the first-ever NFL game in Brazil streamed exclusively on Peacock on September 6.