Entry Type
Product/Service
Category
Partnerships & Collaboration
We partnered the biggest telecom brand with the biggest icon there is on the biggest stage in America - the Super Bowl - turning the most watched event ever into the biggest network test and music drop of all time.
To prove that Verizon can handle anything, we tried to push it to its breaking point.
We dropped a Super Bowl spot featuring Beyoncé attempting increasingly epic and meme-able stunts in an effort to break the Verizon network - from BarBey to Beyonc-AI to running for Beyoncé of the United States.
Then came the ultimate drop in the final moment of the commercial, as Beyoncé made a real time announcement of her album release, immediately dropping two new singles and sending millions and millions to the network to download and stream. Breaking the internet. But never breaking Verizon.