Lightbox
Shortlist Award
Can't B Broken
Verizon
United States
2025
Share:
Facebook Linkedin X

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

Case Board Image

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

Case Study Video

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

Execution Image

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

Execution Video
Entrant Company
Ogilvy
Entry Type
Product/Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Innovation
Category
Partnerships & Collaboration
We partnered the biggest telecom brand with the biggest icon there is on the biggest stage in America - the Super Bowl - turning the most watched event ever into the biggest network test and music drop of all time. To prove that Verizon can handle anything, we tried to push it to its breaking point. We dropped a Super Bowl spot featuring Beyoncé attempting increasingly epic and meme-able stunts in an effort to break the Verizon network - from BarBey to Beyonc-AI to running for Beyoncé of the United States. Then came the ultimate drop in the final moment of the commercial, as Beyoncé made a real time announcement of her album release, immediately dropping two new singles and sending millions and millions to the network to download and stream. Breaking the internet. But never breaking Verizon.
Credits

To see entry credits, create an account or log in.
Logging in grants access to Advanced Search and more Entry Details.

Duplicate statues available now
Buy a Statue in Innovation to Celebrate Your Team

Ads of the World

Love Your Shaft Image
Love Your Shaft

Ads of the World

United States
Powering Your Habitat Image
Powering Your Habitat

SSE Airtricity

Ireland
The Journey Image
The Journey

Fundación Contradicción

Chile
The Night Job Image
The Night Job

AVIVA

United Kingdom