Breast Cancer Foundation NZ: Normal for Me

Shortlist Award

Normal for Me

Breast Cancer Foundation NZ

New Zealand

2025

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Entrant Company

Ogilvy New Zealand

Entry Type

Public Service

Program

Clio Awards 2025

Medium Type

Professional

Medium

Integrated

Category

Integrated

Breast cancer is scary, but breasts aren’t. In fact, breasts are actually quite funny. They come in all shapes, sizes, colours, textures and temperaments. What’s gobsmackingly bizarre for one women might be completely normal for another. Disco lights and Sandstorm, freshly popped popcorn, describing them as ‘windsocks’. Knowing what’s normal for you helps you know when something isn’t. 

All 2025 Winners

Credits

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