Australia has one of the highest rates of skin cancer in the world with two in every three Australians expected to develop some form of skin cancer in their lifetime(1,2). Despite decades of sun-safety campaigns, too many Australians still die from a cancer that is largely preventable. So, to tackle ‘Australia’s national cancer,’ we decided to give one of Australia's most iconic beaches…melanoma. We created an evolving sculpture that mimicked the shape and size of a real melanoma, but on a scale that could not be ignored, and let it grow on the iconic Tamarama beach as part of the world-famous Sculpture by the Sea exhibition. By leveraging a unique, large-scale art installation nestled in-between sun bakers, The Spot used a major world-renowned event to create an unmissable and unforgettable out of home stunt which served as a stark reminder to all of the dangers of the Australian sun. References (1) Melanoma and Skin Cancer Advocacy Network. (2024, July 9). Facts and figures. MSCAN. https://mscan.org.au/learning-hub/skin-cancer/facts-and-figures/ (2) Melanoma Institute Australia (2023). Melanoma Facts. [online] Melanoma Institute Australia. Available at: https://melanoma.org.au/about-melanoma/melanoma-facts/.