Piracanjuba: The Missing PortrA.I.ts

Shortlist Award

The Missing PortrA.I.ts

Piracanjuba

Brazil

2025

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Entrant Company

Ampfy

Entry Type

Product/Service

Program

Clio Awards 2025

Medium Type

Professional

Medium

Creative Use of Data

Category

Visualization

Every six minutes, someone disappears in Brazil. While AI is often seen as a threat, Piracanjuba used it to reunite families. Partnering with Instituto Mães da Sé, they combined AI and aging techniques to update portraits of people missing for years or even decades. These images were printed on millions of milk cartons, reaching even remote areas. The initiative sparked a national conversation on AI for good—and in just months, it helped find eight missing people.

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Credits

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