Silver
Award
Icons
Airbnb
United States
2025
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Entrant Company
Airbnb
Entry Type
Product/Service
Launch Country
United States
Program
Clio Awards 2025
Medium Type
Professional
Medium
Creative Effectiveness
Category
Multi-Country
Airbnb introduced Icons, a new category of extraordinary stays and experiences hosted by the greatest names in music, film, television, art, sports, culture and more, transporting fans into the worlds they’ve always dreamed of.
Credits
Client
Airbnb
San Francisco
Client
Airbnb
San Francisco
Agency
Weber Shandwick
Los Angeles
Network
McCann Worldgroup
New York
Holding Company
IPG
New York City
Production Company
VERB
New York
Film Studio
Disney and Pixar
Burbank
League
Ferrari S.p.A.
Maranello
Licensee
Mattel
El Segundo
Not for Profit
Musée d’Orsay
Paris
Not for Profit
International Olympic Committee
Lausanne
Film Studio
Paramount Pictures
Los Angeles
Agency
DKC
New York
Creative Agency & Global Production Partner
Hogwash
New York
Agency
Get Engaged
New York City
Agency
Toy & Robin Ltd
London
Holding Company
IPG
New York City
MEDIA/IP OWNER/LICENSOR
Warner Bros Discovery
Burbank
MEDIA/IP OWNER/LICENSOR
Marvel Studios
Burbank
Media Owner
Universal Products & Experiences
Los Angeles
Not for Profit
Opéra national de Paris
Paris
Production Company
VERB
New York
Vice President
Fallon O’Connor
Airbnb
Vice President
Jud Caplan
Airbnb
Director
Amanda Smith
Airbnb
Director
Erin Aquino
Airbnb
Director
Bridget Harris
Airbnb
Director
Eric Schlakman
Airbnb
Director
Vivek Bhardwaj
Airbnb
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