SOLAMENT™︎: Solar-smart Initiatives

Shortlist Award

Solar-smart Initiatives

SOLAMENT™︎

Japan

2025

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Entrant Company

Droga5 Tokyo, Part of Accenture Song

Entry Type

Business to Business

Program

Clio Awards 2025

Medium Type

Professional

Medium

Creative Business Transformation

Category

Products

A new material technology, SOLAMENT™, is transforming the future of fashion. This groundbreaking material absorbs near-infrared light from the sun and converts it into heat, adding an entirely new layer of functionality to clothing. Projects utilizing SOLAMENT™ have led to the development of innovative, low-environmental-impact wear that takes a different approach from conventional insulation materials. For instance, the "DOWN-LESS DOWN JACKET" achieves remarkable warmth using only sunlight, without a single feather. Meanwhile, the "CROSS-DOOR JACKET" features an ultra-thin fabric that generates heat under sunlight, allowing seamless transitions between indoor and outdoor environments. Currently, many world’s top sports brands have taken notice of SOLAMENT™, with some already moving forward with product development. Through this project, we are realizing our mission of "evolving fashion through the power of materials" and taking steps toward a more sustainable future. Beyond fashion, this technology is being applied across various industries, including agriculture, construction, and automotive. For example, using SOLAMENT™ in greenhouses can increase crop yields by 150%, while integrating it into car window films significantly enhances energy efficiency.

All 2025 Winners

Credits

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