On Indian roads, 1 in 3 truck drivers have compromised vision. Which explains why trucks and lorries are involved in over 25,000 crashes and over 10,000 deaths. Most truckers come from the lowest income groups and find clinical or prescriptive communication intimidating, making them averse to getting their eyes tested. Since they refused to get their eyes tested, as one of India’s leading eyecare brands, we devised a solution and went to them. On the run up to world sight day, we launched the Eye Test Menu. In the middle of their long journeys the truckers pitstop is at the ubiquitous Indian dhaba, that serves them home-style food. We removed the old menus from the tables and the walls, and replaced it with our eye test menu, which was the only way to order food. The Eye Test menus were designed in consultation with optometrists. It used fonts and motifs that are prevalent in the vibrant truck art of India. This made the tests less intimidating to the truckers by using something they were familiar with. As they read through the menu, they realised that they had trouble reading certain dishes. Once the truckers knew they had a problem, we had an optometrist on-site to conduct a thorough eye exam. Which was free of cost and would determine what would be the corrective prescription spectacles. The glasses were then shipped to their home addresses. As a result of the number of truckers tested, over 42,000 potential accidents were avoided. The activity was picked up by national and regional media outlets. Other brands and organisations such as TATA Motors, National Highway Authorities of India and United Nations, India have offered to partner and further the cause. This is the power of the Eye Test Menu, making the roads of India safer.