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Shortlist Award
Solar-smart Initiatives
SOLAMENT™︎
Japan
2025
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Entrant Company
Droga5 Tokyo, Part of Accenture Song
Entry Type
Business to Business
Program
Clio Awards 2025
Medium Type
Professional
Medium
Design
Category
Product Design
The revolutionary material technology "SOLAMENT™" is redefining the future of fashion. By absorbing near-infrared light from the sun and converting it into heat, this innovative material enhances the functionality of clothing. It integrates temperature regulation without compromising its minimalistic aesthetic. Projects utilizing SOLAMENT™ pursue the fusion of design and sustainability. Unlike conventional insulation materials, it offers a new approach to creating innovative, low-impact wear. For example, the "DOWN-LESS DOWN JACKET" eliminates the use of feathers and delivers outstanding warmth solely through sunlight. Its sleek, minimal silhouette discreetly houses its heat-generating functionality. Meanwhile, the "CROSS-DOOR JACKET," despite its ultra-thin fabric, generates heat under sunlight, allowing seamless movement between indoor and outdoor spaces. Currently, many of the world’s leading sports brands are paying close attention to SOLAMENT™, with some already advancing product development. Through this project, we are realizing our mission to "evolve fashion through material innovation" and moving toward a more sustainable future. Furthermore, this technology is expanding beyond fashion into various fields, including agriculture, architecture, and automotive industries. It is redefining "energy design" in environmental design, interiors, architecture, and mobility. For instance, when applied to greenhouses, SOLAMENT™ can increase crop yields by 150%. As a car window film, it dramatically enhances energy efficiency, unlocking new possibilities for sustainable energy utilization.
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