Lightbox
Bronze Award
Solar-smart Initiatives
SOLAMENT™︎
Japan
2025
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Entrant Company
Droga5 Tokyo, Part of Accenture Song
Entry Type
Business to Business
Program
Clio Awards 2025
Medium Type
Professional
Medium
Innovation
Category
Design
Revolutionizing energy utilization itself and reshaping the future of fashion, the material technology "SOLAMENT™." This groundbreaking material absorbs near-infrared light from the sun and converts it into heat, adding new functionality to clothing. Projects utilizing SOLAMENT™ have taken a different approach from traditional insulation materials, developing innovative wear with a lower environmental impact. For example, the "DOWN-LESS DOWN JACKET" eliminates the use of feathers and delivers outstanding warmth solely through sunlight. Meanwhile, the "CROSS-DOOR JACKET," despite its ultra-thin fabric, generates heat under sunlight, allowing seamless movement between indoor and outdoor spaces. Currently, many of the world’s leading sports brands are paying attention to SOLAMENT™, with some already advancing product development. Through this project, we are realizing our mission to "evolve fashion through material innovation" and moving toward a more sustainable future. Furthermore, this technology is expanding beyond fashion into various fields, including agriculture, architecture, and automotive industries. For instance, when applied to greenhouses, SOLAMENT™ can increase crop yields by 150%. As a car window film, it dramatically enhances energy efficiency, unlocking new possibilities for sustainable energy utilization.
Credits
Advertising Agency
Droga5 Tokyo, Part of Accenture Song
Sumitomo Fudosan Azabu Juban Building, 1-chōme-4-1 Mita, Minato City, Tokyo 108-0073
Advertiser / Brand
Sumitomo Metal Mining Co., Ltd.
11-3, Shimbashi 5-chome Minato-ku, Tokyo 105-8716, Japan (Shimbashi Sumitomo Building)
Advertising Agency
Droga5 Tokyo, Part of Accenture Song
Sumitomo Fudosan Azabu Juban Building, 1-chōme-4-1 Mita, Minato City, Tokyo 108-0073
Advertising Agency
Droga5 Tokyo, Part of Accenture Song
Sumitomo Fudosan Azabu Juban Building, 1-chōme-4-1 Mita, Minato City, Tokyo 108-0073
Chief Creative Officer
Masaya Asai
Droga5 Tokyo, Part of Accenture Song
Group Strategy Director
Mitsuru Sato
Droga5 Tokyo, Part of Accenture Song
Project Lead
Keisuke Ishibashi
Sumitomo Metal Mining Co., Ltd.
Creative Director
Satoshi Otsuka
Droga5 Tokyo, Part of Accenture Song
Art Director
Riko Koide
Droga5 Tokyo, Part of Accenture Song
Copywriter
Nanako Abe
Droga5 Tokyo, Part of Accenture Song
Designer
Saki Terashita
Droga5 Tokyo, Part of Accenture Song
Senior Producer
Ryutaro Saito
Droga5 Tokyo, Part of Accenture Song
Creative Planner
Riko Murakami
Droga5 Tokyo, Part of Accenture Song
Designer
Kana Hamano
Droga5 Tokyo, Part of Accenture Song
Strategy Director
Kaho Okuno
Droga5 Tokyo, Part of Accenture Song
Senior Strategist
Kei Okubo
Droga5 Tokyo, Part of Accenture Song
Senior Account Manager
Junya Takeuchi
Droga5 Tokyo, Part of Accenture Song
Account Manager
Chinatsu Sakayori
Droga5 Tokyo, Part of Accenture Song
Account Manager
Yurie Ochi
Droga5 Tokyo, Part of Accenture Song
Associate Account Manager
Atsuko Matsumi
Droga5 Tokyo, Part of Accenture Song
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