Red Comunitaria Trans: CASA TRANS

Shortlist Award

CASA TRANS

Red Comunitaria Trans

Colombia

2025

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Entrant Company

Sancho BBDO

Entry Type

Public Service

Program

Clio Awards 2025

Medium Type

Professional

Medium

Creative Commerce

Category

Inclusive Commerce

CASATRANS.CO The E-COMMERCE where we sold the house we didn't have to get the one we needed. THE RED COMUNITARIA TRANS, AN NGO THAT ADVOCATES FOR THE RIGHTS OF TRANSGENDER PEOPLE IN COLOMBIA, WAS EVICTED FROM ITS HOUSE DUE TO PRESSURE FROM NEIGHBORS WHO DEMANDED THEIR REMOVAL FROM THE NEIGHBORHOOD. Without resources or state assistance, we self-financed a new house through casatrans.co. An e-commerce where we symbolic sold illustrated bricks, tiles, doors, windows, faucets, toilets and more than 250 unique trans objects made by 50 artists. +350K USERS 20 COUNTRIES 2.5M IMPRESSIONS 1 HOME FOR TRANS PEOPLE For a man's house is his castle; for trans people, a house is the difference between life or death on the streets.

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Credits

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