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Bronze Award
CASA TRANS
Red Comunitaria Trans
Colombia
2025
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Entrant Company
Sancho BBDO
Entry Type
Public Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Creative Commerce
Category
Inclusive Commerce
CASATRANS.CO The E-COMMERCE where we sold the house we didn't have to get the one we needed. THE RED COMUNITARIA TRANS, AN NGO THAT ADVOCATES FOR THE RIGHTS OF TRANSGENDER PEOPLE IN COLOMBIA, WAS EVICTED FROM ITS HOUSE DUE TO PRESSURE FROM NEIGHBORS WHO DEMANDED THEIR REMOVAL FROM THE NEIGHBORHOOD. Without resources or state assistance, we self-financed a new house through casatrans.co. An e-commerce where we symbolic sold illustrated bricks, tiles, doors, windows, faucets, toilets and more than 250 unique trans objects made by 50 artists. +350K USERS 20 COUNTRIES 2.5M IMPRESSIONS 1 HOME FOR TRANS PEOPLE For a man's house is his castle; for trans people, a house is the difference between life or death on the streets.
Credits
Advertising Agency
Sancho BBDO
Bogota
Non-Profit
Red Comunitaria Trans Foundation
Bogota
Advertising Agency
Sancho BBDO
Bogota
Agency Network
BBDO
NY
Holding Company
Omnicom Group
NY
Production Company
Akira Cine
Bogota
Production Company
Flare Colombia
Bogota
Chief Creative Officer
Mauricio Sarmiento
Sancho BBDO
Executive Creative Director
Daniel Alvarez
Sancho BBDO
Chief Executive Officer
Andrés Carvajal
Sancho BBDO
VP Strategic Planning
JUAN CAMILO LAVERDE
SANCHO BBDO
VP Business & Operations
Juan David Jaramillo
SANCHO BBDO
Executive Creative Director
Daniel Alvarez
Sancho BBDO
Creative Director
Diego Contreras
SANCHO BBDO
Executive Director
Luisa Márquez
SANCHO BBDO
Group Creative Director / Copywriter
Jaime Jiménez
Digitas
Head Of Strategy
Sebastian Quiroga
SANCHO BBDO
Creative Director / Illustrator
Juan Felipe Dueñas
Publicis Groupe
Executive Director
Juan David Cortés
SANCHO BBDO
Art Director / Designer
Catalina Parra
VML Commerce USA
Copywriter
Cristian Herrera
Media Monks
Art Director
Gabriel Escobar
SANCHO BBDO
Motion Grapher
Andrés Castro
SANCHO BBDO
Illustrator
Juan Camilo Huertas
SANCHO BBDO
Illustrator
Carolina Parra
PGD Latam
Copywriter
Natalia Prias
Leo Burnett
Copywriter
Juan Manuel Montes
SANCHO BBDO
Digital Content Specialist
Carlos Felipe Leguizamon
SANCHO BBDO
Illustrator
Andrea Avendaño
Freelance
Illustrator
Xueh Magrini Troll
Freelance
Illustrator
Carolina Urueta
Freelance
Illustrator
Zay Cardona
Freelance
Illustrator
Juan Arevalo
Freelance
Illustrator
Wil Huertas
Freelance
Illustrator
Sebastian Santafe
Freelance
Chief Operating Officer
Juanita Rodríguez Arango
Flare
Head of Production
Diego Fernando Forero
Flare
Director
Juan Rueda
Akira Cine
Producer
Diana Revelo
Akira Cine
Director Of Photography
Andrés Guzmán
Akira Cine
DP
Santiago Otoya
Akira Cine
Singer
Tana Vallejo
Akira Cine
Production
Karen Garzón
Akira Cine
Waredrobe
Tulia Díaz
Akira Cine
Editor
Lorenzo Espinoza
Akira Cine
Post
Camilo Gaitán
Akira Cine
Art
Juan Pablo Garay
Akira Cine
Wardrobe
Helena Mejía
Akira Cine
Art
Rebeca Piñeres
Akira Cine
Designer
Julián Barrera
Akira Cine
Sound Designer / Music / Composer
Diego Caceres
DC Audio
Singer
La Ramona
Independent Artist
Post
Nicolas Rocha
Freelance
Executive Creative Director
Jhonny Victoria
Sancho BBDO
Content
Katerine Contreras
SANCHO BBDO
Business Operation Manager
Daniela Florez
SANCHO BBDO
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