Silver
Award
Maratón CDMX 2024
Nike
Mexico
2025
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Entrant Company
Wieden+Kennedy México
Entry Type
Product/Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Media
Category
Experience/Activation
We stole the spotlight from Adidas at the Mexico City marathon, giving runners 42 kilometers worth of motivation, speaking with the voice of the unrelenting coach, providing tough love and unwavering faith in their ability.
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