Super Bowl is the ultimate competition for attention, and State Farm revolutionized the game by making a movie with its 60 seconds starring “The Terminator” himself, Arnold Schwarzenegger. While other companies searched to find the perfect spokesperson to deliver their message, State Farm took the opposite strategy: hire the one man whose mispronunciations are beloved by the entire country and get him to botch their iconic slogan during the biggest media event in American history – repeatedly saying “Like a good neighbaaa, State Farm is there.” The results? Extraordinary. Agent State Farm topped USA Today's Ad Meter, earned 4.5/5 stars from Ad Age and generated 24B+ earned media impressions, transcending traditional advertising and becoming a cultural phenomenon.