Virgin Media O2: Daisy vs Scammers

Shortlist Award

Daisy vs Scammers

Virgin Media O2

United Kingdom

2025

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Entrant Company

VCCP

Entry Type

Product/Service

Program

Clio Awards 2025

Medium Type

Professional

Medium

Innovation

Category

Social Media

To combat the rising threat of scamming O2 decided to fight back - by wasting scammers time. Enter: “Daisy”, a 78-year-old AI scambaiting granny with ALL the time in the world. Her scambaiter persona was trained using real anonymised scam call data working with seasoned scambaiter Jim Browning . She can respond instinctively and authentically in real time to any scamming situation, whether being told her bank account is being hacked or that she owes the council money. Daisy’s voice was developed to sound as grandmotherly as possible by working with a colleague’s real granny. Thanks to this human input, she was built to mirror the voice, behaviours and quirks of an elderly woman to ensure the scammers never caught onto her artificial origins.

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Credits

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