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Shortlist Award
For Every Slice of Sun
Corona
United States
2025
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Entrant Company
DAVID Miami
Entry Type
Product/Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Print
Category
Print
The perfect Corona? A slice of lime and a good sunshine. But when you don’t have those ingredients, nature can provide both. On the day the world witnessed a rare event - the Annular Solar Eclipse of 2024 - Corona, a beer made with 100% natural ingredients, embarked on a journey by immortalizing the moment with an iconic image: it used half of the sun as if it was a slice of lime. The action featured guest photographers who captured the moment at strategic points in Brazil, Chile, Uruguay, Argentina, and the Central Pacific. These locations were chosen after extensive research to ensure the ideal positioning for the photo. The brand evaluated the climate conditions, especially the elevation of the sun in these regions so that half of it could fit perfectly into the bottle. Each photo took an average of five minutes to capture. And within a matter of hours, the campaign was already live on the same day.
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