Bird’s Eye is HOKA’s new global brand anthem that takes the "Fly Human Fly" mindset to the entire world. The story begins with a mountain bird taking flight in the French Alps, where it discovers two trail runners experiencing a feeling that mirrors its own. On a journey from the mountain peak to the village, the bird joins different trail runners, road runners, and casual runners, sharing moments of connection, excitement, and the freedom of flying. In the end, the entire running community is running together, and as the bird soars past them, we realize that we don’t need wings to fly.