Penguin Random House: Living Stories

Shortlist Award

Living Stories

Penguin Random House

Canada

2025

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Entrant Company

Rethink

Entry Type

Product/Service

Program

Clio Awards 2025

Medium Type

Professional

Medium

Experience/Activation

Category

Digital/Mobile

Penguin Random House faced the challenge of declining reading habits in an increasingly digital world. Living Stories was developed to merge traditional storytelling with cutting-edge technology. By synchronizing reading with real-time light and sound effects, the app transforms bedtime stories into immersive, interactive experiences. Launched with 12 best-selling children’s books and powered by voice recognition and smart home integration, Living Stories has already enabled over 22,000 immersive bedtime sessions, proving that the magic of reading can thrive in the digital age.

All 2025 Winners

Credits

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