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Shortlist Award
Living Stories
Penguin Random House
Canada
2025
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Entrant Company
Rethink
Entry Type
Product/Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Experience/Activation
Category
Digital/Mobile
Penguin Random House faced the challenge of declining reading habits in an increasingly digital world. Living Stories was developed to merge traditional storytelling with cutting-edge technology. By synchronizing reading with real-time light and sound effects, the app transforms bedtime stories into immersive, interactive experiences. Launched with 12 best-selling children’s books and powered by voice recognition and smart home integration, Living Stories has already enabled over 22,000 immersive bedtime sessions, proving that the magic of reading can thrive in the digital age.
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