The New Zealand Herpes Foundation : Make New Zealand The Best Place In The World To Have Herpes

Gold Award

Make New Zealand The Best Place In The World To Have Herpes

The New Zealand Herpes Foundation

New Zealand

2025

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Entrant Company

Motion Sickness

Program

Clio Health 2025

Advertiser Category

Health Awareness & Advocacy

Medium

Creative Strategy

Category

Creative Strategy

Make New Zealand the Best Place in The World to Have Herpes’ is the world’s most unlikely tourism campaign, underpinned by an important health message. Featuring a world first ‘Herpes Destigmatisation Course’, a global ranking system underpinned by live data, and irreverent humour, this campaign took an unusual approach to reducing herpes stigma – framing it as the key to restoring New Zealand’s diminished sense of national pride. Over 8 weeks, New Zealand rallied and climbed the rankings, beating the rest of the world to claim the #1 title – changing attitudes toward herpes in the process.

All 2025 Winners

Credits

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