Fundación De Alba A.C.: TEST-ICLES

Shortlist Award

TEST-ICLES

Fundación De Alba A.C.

Mexico

2025

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Entrant Company

Ogilvy

Entry Type

Public Service

Program

Clio Awards 2025

Medium Type

Professional

Medium

Public Relations

Category

Cause Related

Detect potential testicular cancer with a common pregnancy test. Test-icles is the first campaign that promotes it. For the first time in history a new method for testicular cancer diagnosis, alternative to self-examination, is presented to men, breaking the barrier of physical contact and without affecting their masculinity. In a world where testicular cancer registers more than 72,000 new cases and more than 9,000 deaths each year. And in México this disease reaches 3,337 new cases per year and has become the second most deadly type of cancer in men between 15 and 35 years old. And the cost of the first medical appointments and clinical studies exceed $250 USD, which makes the diagnosis even less accessible, Test-icles gives a low cost opportunity of preventive diagnosis for income economies.

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Credits

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