Vaseline: Vaseline Transition Body Lotion

Shortlist Award

Vaseline Transition Body Lotion

Vaseline

Singapore

2025

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Entrant Company

Ogilvy Singapore

Entry Type

Product/Service

Program

Clio Awards 2025

Medium Type

Professional

Medium

Creative Business Transformation

Category

Products

Vaseline believes healthy skin is a right, not a privilege, regardless of age, ethnicity, or gender. However, inequities in healthcare still leave many underserved. The agency identified a gap: no skincare product addressed the unique skin issues transgender women face during gender reassignment therapy. Instead of another campaign, Vaseline created a product that tackles these concerns and accelerates inclusion, making a real, positive impact on their lives.

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Credits

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