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Gold Award
Vaseline Transition Body Lotion
Vaseline
Singapore
2025
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Entrant Company
Ogilvy Singapore
Program
Clio Health 2025
Advertiser Category
*Health Equity*
Category
*Health Equity*
Vaseline believes healthy skin is a right, not a privilege, regardless of age, ethnicity, or gender. However, inequities in healthcare still leave many underserved. The agency identified a gap: no skincare product addressed the unique skin issues transgender women face during gender reassignment therapy. Instead of another campaign, Vaseline created a product that tackles these concerns and accelerates inclusion, making a real, positive impact on their lives.
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