Vaseline: Vaseline Transition Body Lotion

Gold Award

Vaseline Transition Body Lotion

Vaseline

Singapore

2025

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Entrant Company

Ogilvy Singapore

Program

Clio Health 2025

Advertiser Category

*Health Equity*

Category

*Health Equity*

Vaseline believes healthy skin is a right, not a privilege, regardless of age, ethnicity, or gender. However, inequities in healthcare still leave many underserved. The agency identified a gap: no skincare product addressed the unique skin issues transgender women face during gender reassignment therapy. Instead of another campaign, Vaseline created a product that tackles these concerns and accelerates inclusion, making a real, positive impact on their lives.

All 2025 Winners

Credits

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