Bronze
Award
Safe at 3AM
Dubai Tourism
United Arab Emirates
2025
Share:
Entrant Company
VML DUBAI
Entry Type
Product/Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Branded Entertainment & Content
Category
Social Media
To change perceptions of women's safety in Dubai, a woman ran a solo marathon at 3 AM across the city, including alleys and side streets, broadcasting live for all the world to see.
Credits
Advertising Agency
VML DUBAI
DUBAI
Advertising Agency
VML DUBAI
DUBAI
Brand
DUBAI TOURISM
DUBAI
Holding Company
WPP
LONDON
Network
VML
NEW YORK
Production Company
DREAMBOX FILMS
BEIRUT
Chief Creative Officer
ARICIO FORTES
VML DUBAI
VP, Marketing Campaigns
Weera Shahwir Hassan
Director Campaigns Managment
Kiran Kor
Campaign Management
Yovitha Dale
Advisor Social Platforms
Steffen Kamema-Kelle
Chief Executive Officer
Faysal AbdulMalak
VML Dubai
Associate Creative Director
Zain Tahir
VML Dubai
Head Of Production
Joe Aboudaher
VML Dubai
Client Lead
Racha Raya
VML Dubai
CCO MENA
Chafic Haddad
VML MENA
Global CCO Innovation, Co-CCO EMEA
Bas Korsten
VML
Co-CCO EMEA
Jaime Mandelbaum
VML
Executive Creative Director
Fernando Miranda
VML Dubai
Global Chief Creative Officer
Debbi Vandeven
VML
Head of Strategy
Mona Hassanie
VML Dubai
Executive Producer
Marwan Nicolas
Dreambox
Editor
Rizwan Maple
Dreambox
Animator
Joseph Malek
Dreambox
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