Bronze
Award
Safe at 3AM
Dubai Tourism
United Arab Emirates
2025
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Entrant Company
VML DUBAI
Entry Type
Product/Service
Launch Country
United Arab Emirates
Program
Clio Awards 2025
Medium Type
Professional
Medium
Branded Entertainment & Content
Category
Social Media
To change perceptions of women's safety in Dubai, a woman ran a solo marathon at 3 AM across the city, including alleys and side streets, broadcasting live for all the world to see.
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