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Gold Award
Sounds Right
Museum for the United Nations - UN Live
United States
2025
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Entrant Company
AKQA
Entry Type
Public Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Partnerships & Collaborations
Category
Partnerships & Collaborations
In April 2024, ‘NATURE’ was officially introduced as a musical artist on global streaming platforms through Sounds Right, an initiative from the Museum for the United Nations - UN Live, which allows nature to generate royalties and funding from her own sounds. A global selection of artists including David Bowie x Brian Eno, Ellie Goulding, and Bomba Estéreo released tracks ‘Feat. Nature’, inviting fans of music 
to become fans of nature simply by doing what they already love doing: Listening to music.
Credits
Creative Agency
AKQA
Copenhagen
Creative Agency
AKQA
Copenhagen
Creative Agency
AKQA
London
Advertising Agency
WPP
London
Production Studio
Earthrise Studio
London
Not for Profit
Museum for the United Nations - UN Live
Copenhagen
Music/Sound Company
DaHouse Audio
Berlin
Executive Creative Director
Nicolai Smith
AKQA
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