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Gold Award
Sounds Right
Museum for the United Nations - UN Live
Denmark
2025
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Entrant Company
AKQA
Entry Type
Public Service
Launch Country
United States
Program
Clio Awards 2025
Medium Type
Professional
Medium
Partnerships & Collaborations
In April 2024, ‘NATURE’ was officially introduced as a musical artist on global streaming platforms through Sounds Right, an initiative from the Museum for the United Nations - UN Live, which allows nature to generate royalties and funding from her own sounds. A global selection of artists including David Bowie x Brian Eno, Ellie Goulding, and Bomba Estéreo released tracks ‘Feat. Nature’, inviting fans of music 
to become fans of nature simply by doing what they already love doing: Listening to music.
Credits
Creative Agency
AKQA
Copenhagen
Not for Profit
Museum for the United Nations - UN Live
Copenhagen
Creative Agency
AKQA
Copenhagen
Creative Agency
AKQA
London
Advertising Agency
WPP
London
Production Studio
Earthrise Studio
London
Music/Sound Company
DaHouse Audio
Berlin
Executive Creative Director
Nicolai Smith
AKQA
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