OUIGO: OUIGO Muted : 16 games for children, designed for parents peace of mind

Bronze Award

OUIGO Muted : 16 games for children, designed for parents peace of mind

OUIGO

France

2025

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The Parking Spot ...

The Hair Transplant...

The Refrain ...

The Agenda ...

The Report ...

The Neighbors note ...

The Washing Machine ...

The Queue ...

The Work Overload ...

The 77 Differences ...

Entrant Company

ROSA PARIS

Entry Type

Public Service

Program

Clio Awards 2025

Medium Type

Professional

Medium

Category

We love kids, but let’s be honest, sometimes, parents have had enough. They give everything for their children, their time, energy, and even their sanity. So OUIGO, the French railway company, decided to give them a little sweet revenge. We brought together eight of the most creative and twisted French illustrators to create “Muted”. A playbook of 16 games designed for parents' peace of mind. We took the burden of parenting, and disguise it as kids game. They can now experience the pain of filing a tax return, looking for a parking space, or filling an accident report. We distributed “Muted” for free in train stations and book stores. It was so popular that we had to print it five more times. And parents finally got to rest, if only for the length of a train ride.

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Executions

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