Coca-Cola: The world's first AI-powered instrument designed to play uplifting sounds.

Shortlist Award

The world's first AI-powered instrument designed to play uplifting sounds.

Coca-Cola

United States

2025

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Entrant Company

AKQA Casa

Entry Type

Product/Service

Program

Clio Awards 2025

Medium Type

Professional

Medium

Media

Category

Audio

Coca-Cola has a storied legacy in music and is renowned for its distinct sonic branding. With Coke SoundZ, we’ve merged these audio realms into a single instrument. This AI-powered tool, designed with neuroscience inputs to generate uplifting sounds, is in the hands of artists like DJ Marshmello and has become the official instrument of Coke Studio. It turns Coca-Cola's signature sounds into musical tools. By enabling the world to 'play' a Coca-Cola, we're amplifying its iconic sounds from the bottle into pop culture, enhancing the brand’s musical footprint and inviting global audiences to experience Coca-Cola in a new, interactive way.

All 2025 Winners

Credits

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