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Shortlist Award
The New President
AnNahar Newspaper
Lebanon
2025
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Entrant Company
IMPACT BBDO
Entry Type
Product/Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Public Relations
Category
Public Affairs
Lebanon’s leadership crisis left the country without a president for over two years, deepening its economic and political turmoil. As Lebanon’s most trusted newspaper, AnNahar sought to prove that rational, unbiased leadership was possible—so it created The AI President, the world’s first AI-powered head of state, trained on 90 years of independent journalism from AnNahar Newspaper. The challenge was twofold: engage a disillusioned public and ensure credibility in a politically charged landscape. By digitizing decades of reporting, the AI President offered objective solutions to Lebanon’s governance issues, transforming AnNahar’s newspaper into a political platform authored entirely by AI. The campaign exceeded all objectives—trending across social media, generating 100,000+ interactions, and increasing AnNahar’s subscriptions by 28%. It even reached government cabinet sessions, proving that AI-driven leadership could shape real-world discourse. Today, Lebanon has a new president, but the AI President remains a symbol of innovation, reform, and hope.
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