"Test-icles" is the first campaign that invites men to take a pregnancy test to detect potential testicular cancer. For the first time in history, "Test-icles" presents a new way of diagnosis using a method that until now was only used to determine if a woman is pregnant. Under the key message "If you have balls, you should take a pregnancy test," the campaign presents the powerful connection between pregnancy tests and testicular cancer. This connection is generated by the Human Chorionic Gonadotropin Hormone. This hormone is the main indicator for conventional pregnancy tests, so if a man tests positive, it could indicate the presence of a testicular tumor. Employing a humorous and engaging tone, the campaign introduced Tano and Nato, two characters based on the word "Tanates," a popular name for testicles in Mexico. They were responsible for representing and addressing the shame, fear, and discomfort that many men feel when talking about their sexual and reproductive health, creating a positive experience around detection with a multi-platform approach. This included OOH, printed materials, special kits for influencers, short videos on social media, TikTok content, and a dedicated website for more information. Since its launch, the campaign has successfully raised awareness among Mexican men not only about the real possibility of developing testicular cancer, but also by providing them with a simple and private tool to practice preventative healthcare for the first time.