Entrant Company
Modern Arts
Entry Type
Product/Service
Medium
Branded Entertainment & Content
Full Bleed is a bold, creator-driven documentary series from Adobe, airing on Roku, that explores the untold stories behind groundbreaking creative projects. Designed to reconnect Adobe with its core creative audience, the series goes beyond traditional creator profiles to examine the struggles, breakthroughs, and ingenuity required to push artistic boundaries. The third episode follows graphic designer Lance Wyman as he tackles the high-pressure challenge of designing the 1968 Mexico City Olympic logo amid political turmoil and tight deadlines. Under intense scrutiny from the Olympic committee and working against a backdrop of national unrest, Wyman and his team defied the odds to create a logo that not only defined the games but became a lasting icon in branding and pop culture. Other episodes feature architect Daniel Libeskind’s decade-long journey designing the World Trade Center Master Plan and data designer Giorgia Lupi’s exploration of love and connection through data visualization. More than a documentary, Full Bleed reaffirms Adobe’s role as a true champion of creativity, celebrating the untold stories behind the work that shapes our world.