AT&T: Sleep With Rain

Shortlist Award

Sleep With Rain

AT&T

United States

2025

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Entrant Company

BBDO LA

Entry Type

Business to Business

Program

Clio Awards 2025

Medium Type

Professional

Medium

Use of Influencers

Medium Type

Celebrity

Category

Paid Social Media Post

With small business confidence at record lows, AT&T Business knew we couldn’t run a typical B2B campaign. Instead, we launched a completely new business led by a group of people who have a history of running a terrible business (The Office). The missing piece: AT&T Business. We tapped into business decision-makers’ sleep deprivation behavior to create our product: a talking pillow, designed to help people sleep, with Rainn Wilson’s voice. When the hype about the new company run by Rainn Wilson, Jenna Fischer, Craig Robinson, Brian Baumgartner, Kate Flannery, and Creed Bratton was at its peak, we dropped our 6-minute episode showing the struggles and anxieties of ‘Launch Day’ — the same that business owners face every day. And how AT&T Business can have their backs and give them the confidence that, when it comes to connectivity, AT&T can help anyone succeed.

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Credits

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