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Shortlist Award
Tail Orchestra
Pedigree
United States
2025
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Execution Audio
Entrant Company
BBDO New York
Entry Type
Product/Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Innovation
Category
Audio
Treats are one of the best ways to show love to a dog, but not everyone knows this. So, how do we show people the happiness a Pedigree Treat can give to their dog? As dogs’ wagging tails can express their emotions and coincidentally look similar to an orchestra conductor’s baton, we were able to translate dogs' emotions into music. We used the tails as an orchestra’s conductor baton and created the most unpredictable symphonies, proving how important it is to treat your dog and how happy Pedigree treats make them feel.
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