Entrant Company
Bear Meets Eagle On Fire with +61
Entry Type
Product/Service
‘Wherever We Go’ is a new brand platform to reposition Telstra, Australia's largest telco.
The launch film - Duet - shows a man and his companion on a journey through wondrous Australian landscapes, whilst whistling ‘Island In the Stream’ in perfect harmony.
The duet itself is a metaphor for partnership between Telstra and a customer, and the companion adapts as the journey progresses, to be right for his friend in every moment.
At the end of the film - they reach the sunlit horizon, giving you a sense the journey continues into the future.