Lazada: Fashion is Essential

Shortlist Award

Fashion is Essential

Lazada

Singapore

2025

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Entrant Company

BLKJ HAVAS

Entry Type

Product/Service

Program

Clio Awards 2025

Medium Type

Professional

Medium

Creative Commerce

Category

Partnerships/Co-Creation

Fashion is a billion-dollar market in Asia, but Lazada—Asia’s leading e-commerce platform—is primarily known for everyday essentials. With most of our customers purchasing items like diapers, sponges, and office supplies, we faced a challenge: shifting the perception of Lazada from just a place for basics to a destination for fashion as well. To change this, we launched a bold campaign. Partnering with the most popular essential brands on our platform, we transformed everyday items into fashion statements—proving that style is, in fact, essential. This redefined Lazada as a platform where you can shop for all types of must-have items.

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Credits

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