The "Call of the Kings" campaign is a cinematic promotion for the Six Kings Slam tennis tournament, blending action-adventure with the world of tennis. The film begins with a mysterious figure unleashing a magical tennis ball that unites six of the sport’s top players, each representing a king of their domain. Djokovic, Nadal, Medvedev, Alcaraz, Rune, and Sinner are reimagined as larger-than-life characters, with their unique playing styles brought to life through visually stunning sequences. The promo culminates in Riyadh, where the six kings converge for the ultimate showdown. With stunning visuals, dynamic storytelling, and endorsements from the players, the campaign captures the essence of the tournament and solidifies Riyadh Season’s position as a major global sports hub.