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Gold Award
"The Snowball"
SafeProject
United States
2025
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Entrant Company
FCB Health New York, an IPG Health Company
Program
Clio Health 2025
Advertiser Category
Health Awareness & Advocacy
Medium
Design Craft
Category
Animation
This film is a crafted design that merges traditional methods with modern technology to elevate the overall artistry. Alcohol misuse claims 3 million lives globally each year, and in the U.S., the wintertime not only brings extreme cold, particularly in the North, but also tends to increase alcohol consumption, raising risks such as cirrhosis. Our campaign highlights that anyone in these conditions might face similar challenges, not just those already affected by alcohol misuse. Drawing inspiration from a scientific article on how climate affects drinking habits, we crafted the film around the metaphor "snowball out of control," depicting the unpredictable increase in alcohol use and addiction as temperatures drop. The Snowball is the story of a man whose drinking habit snowballs out of control, set to “Everything I Have is Yours,” by Billie Holiday in our animation film, we endowed characters with emotions and personalities to make them feel real and relatable. We also used paper textures to symbolize our fragility in the face of alcohol. With the help of proprietary 2D Diffusion Render, we integrated hand-drawn artistry with AI-driven tools, crafting a unique and emotional visual style. For the sound, we preserved the original recording and enhanced it with an immersive Dolby Atmos 3D audio experience. Taking inspiration from the sonic textures of Billie's era, we utilized a Shure 730B microphone, also known as the "Billie Holiday microphone and analog recording techniques. We enhanced authenticity using handcrafted foley sounds that range from the crackling of snow to subtle object shifts. Each element was meticulously created using wood, fabric, and snow, blending historical and modern soundscapes for a unique narrative. The narrative, guided by Billie Holiday's moving song, underscores the escalating consequences for the characters as their situation worsens each time the metaphorical snowball grows. We made use of weather data, to display the film on colder, shorter days when risks escalate, driving broad awareness and traffic to our website, TheSnowball.org. Adding depth to our narrative, we poignantly note that Billie Holiday succumbed to cirrhosis due to long-term alcohol misuse, emphasizing the urgency of our message. The animation film, perfectly integrated with the music, reflects this. ‘Everything I Have Is Yours’ symbolizes life being eroded by alcohol, warning that in winter, alcohol consumption can quickly snowball out of control.
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