The #UnPlasticIndia campaign unleashed three powerful image alarms that simulate the opening of plastic bottles with human hands by twisting open the bottle necks but illustrate how the very act mercilessly kills marine creatures by suffocating them and twisting their necks with human hands. The human arm twisted marine animals asked a simple question looking into your eyes; Still Using Plastic Bottles? The mind-blowing, heart-wrenching, soul-stirring illustrations for the #UnplasticIndia Campaign brings alive the deadly truth of plastic pollution and the human impact on marine animals in the Indian Ocean. These alarming images elevate the sheer power of human imagination and are designed to shock and stay with you long after you see them and raise the alarm in your mind and then become a recurring image alarm every time you open a plastic bottle. Stay alarmed and end the habit of single-use-plastic now. The power of print was vividly demonstrating how the simple act of opening a plastic bottle can mercilessly kill millions of marine animals. Press Alarms, Outdoor Alarms, Mobile Alarms and Daily Alarms on Social Media moved the nation into action with hundreds of plastic waste collection camps and coastal clean-up drives with local NGOs, schools, colleges, housing societies, green activists and installation artists across coastal India. Thousands of tons of plastic waste collected was recycled by various artists into Giant Installation Alarms on popular beaches to highlight the impending plastic threat to marine animals. The image alarms captured the imagination of the entire nation and created a chain reaction on social media and local and national news channels with millions joining the movement. The brand perception amongst youth increased to 56%, earned 500,000+ pledges to stop single-use-plastic, and inspired community-action, effectively collecting thousands of tons of plastic waste from coastal India.