Facebook / Meta : Haunted Marketplace

Shortlist Award

Haunted Marketplace

Facebook / Meta

United States

2025

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Entrant Company

Mojo Supermarket

Entry Type

Product/Service

Program

Clio Awards 2025

Medium Type

Professional

Medium

Creative Commerce

Category

Innovative Use of Channel

Days before Halloween, we turned Facebook Marketplace into The Haunted Marketplace and sent the internet into a frenzy. For the first time, real haunted items from some of the most notoriously haunted houses were listed for sale on Facebook Marketplace. Even the famously haunted Mystic Manor was listed for $666,666, and received offers within 24 hours. Paranormal influencers stumbled upon the haunted listings and lost their sh!t. Word spread like wildfire, resulting in one of the most successful stunts. In just 5 days, The Haunted Marketplace garnered 29.2 million total impressions, reached 7.5 million real people, saw a 154% increase in Marketplace engagements and a 6.3% increase in daily active users. While cute trinkets and adorable costumes have taken over Halloween, The Haunted Marketplace brought scary back to the spooky season, and truly set Facebook apart in a heavily crowded cultural moment.

All 2025 Winners

Credits

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