Hong Kong Ballet: Tutu Academy

Shortlist Award

Tutu Academy

Hong Kong Ballet

Hong Kong S.A.R., China

2025

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Entrant Company

DESIGN ARMY

Entry Type

Public Service

Program

Clio Awards 2025

Medium Type

Professional

Medium

Design Craft

Category

Photography

Honoring their roots while boldly looking to the future, Hong Kong Ballet celebrated their 45th anniversary by expanding its educational program. This wasn’t just a celebration—it was a reinvention. The campaign reimagines the beauty of ballet – inspiring and connecting to modern audiences. At the heart of this transformation is Tutu Academy, a campaign designed to break free from ballet’s traditional mold. Drawing from the elegance of Degas’ ballerinas, the richness of Renaissance art, and the energy of hip hop, the film tells the story of an alien discovering his place through dance. Set against the vibrant backdrop of Hong Kong—+50 dancers performed at iconic locations, from university halls to the High Island Reservoir. The campaign reframes ballet as a universal language, celebrating self-expression and inclusion. Ballet isn’t just for the stage anymore—it is for the streets, the people, and the world.

All 2025 Winners

Credits

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