North Americans are feeling the effects, as pollen season is now 20 days longer than it was 20 yrs ago and 21% more intense. As the 3rd allergy medication to market, with a perception that the product is functionally identical, Allegra needed a way to deliver value & drive commercial growth. Allegra Airways is the world’s first navigation tool specifically designed to provide real-time running, biking and walking routes with better air quality. Covering all 9M sq kilometres of the US.