Given Argentina’s economic climate and the prevailing social mood, people were going out less, and sex had become a distant priority. This led us to a key realization: if people go out, date, and have sex, they can actually help jumpstart the economy. With the slogan “Sex Boosts the Economy,” we launched a nationwide movement that brought together over 20 major brands across various industries—uniting businesses to reignite both economic activity and people’s sex lives. In the process, we created the largest co-branding initiative in the country’s history, proving that intimacy and consumption go hand in hand when it comes to revitalizing an entire economy.