Walmart: Walmart Discovered

Shortlist Award

Walmart Discovered

Walmart

United States

2025

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

Entrant Company

Sawhorse Productions

Entry Type

Product/Service

Program

Clio Awards 2025

Medium Type

Professional

Medium

Creative Commerce

Category

Use of New Realities

Walmart Discovered: The Future of Shopping in the Metaverse Walmart Discovered reimagined retail in Roblox by seamlessly blending digital and physical shopping in a way that felt natural, fun, and community-driven. This groundbreaking experience allowed players to shop for real-world fashion and decor inside Roblox, unlocking exclusive digital twins to express their style both online and IRL. Designed with the community at its core, Walmart partnered with Roblox UGC creators to craft digital twins that truly reflected player culture. In a first-of-its-kind move, one creator’s virtual designs were even manufactured and sold in Walmart stores nationwide, bringing metaverse creativity into the real world. To make shopping an adventure, we introduced Glide & Seek, a dynamic mini-game where players raced through virtual worlds with custom carts, turning product discovery into an interactive, aerial experience. The impact was massive—30M+ visits, 60K+ Discord members, and a seamless digital-to-physical integration that set a new benchmark for commerce in virtual spaces. Walmart Discovered proved that shopping in the metaverse isn’t just about transactions—it’s about creativity, community, and engagement. By prioritizing players and innovating the way retail operates in digital spaces, we’ve set the foundation for the future of interactive commerce. There’s always so much to discover.

All 2025 Winners

Credits

To see entry credits, create an account or log in.
Logging in grants access to Advanced Search and more Entry Details.

Duplicate statues available now

Buy a Statue in Creative Commerce to Celebrate Your Team

Order Now