Entrant Company
Ogilvy Mexico + Ogilvy Health NY
Advertiser Category
*Health Equity*
A few years ago, a young British man tested positive on a pregnancy test. From that moment, it was discovered by clinical studies that some types of testicular cancer produce the same hormone produced by embryos, which is the indicator in pregnancy tests. Clinical studies show that a hormone produced by embryos is also produced by some types of testicular cancer, and this hormone is detected in pregnancy tests.
De Alba Foundation has transformed this discovery into a unique opportunity to raise
awareness about the prevention of testicular cancer. It has turned it into Test-icles, the first campaign that invites men to take a pregnancy test to detect potential testicular cancer. The key message was: If you have balls, you should take a pregnancy test.