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Silver Award
TEST-ICLES
FUNDACIÓN DE ALBA, A.C.
Mexico
2025
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Entrant Company
Ogilvy Mexico + Ogilvy Health NY
Program
Clio Health 2025
Advertiser Category
Health Awareness & Advocacy
Medium
Direct
Category
Use of Product
Detect potential testicular cancer with a common pregnancy test. Test-icles is the first campaign that promotes it. For the first time in history a new method for testicular cancer diagnosis, alternative to self-examination, is presented to men, breaking the barrier of physical contact and without affecting their masculinity. In a world where testicular cancer registers more than 72,000 new cases and more than 9,000 deaths each year. And in México this disease reaches 3,337 new cases per year and has become the second most deadly type of cancer in men between 15 and 35 years old. And the cost of the first medical appointments and clinical studies exceed $250 USD, which makes the diagnosis even less accessible, Test-icles gives a low cost opportunity of preventive diagnosis for income economies.
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