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Bronze Award
TEST-CLES
FUNDACIÓN DE ALBA, A.C.
Mexico
2025
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Entrant Company
Ogilvy Mexico + Ogilvy Health NY
Program
Clio Health 2025
Advertiser Category
Health Awareness & Advocacy
Medium
Creative Effectiveness
Category
National
A few years ago, a young British man tested positive on a pregnancy test. From that moment, it was discovered that some types of testicular cancer produce the same hormone as embryos, which is the indicator in pregnancy tests. Clinical studies show that a hormone produced by embryos is also produced by some types of testicular cancer, and this hormone is detected in pregnancy tests. The De Alba Foundation has transformed this discovery into a unique opportunity to raise awareness about the preventionof testicular cancer with Test-icles, the first campaign that helps men detect potential testicular cancer with a common pregnancy test. The campaign also had a call to action, asking men to see a doctor.
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