Healthcare advertising had become a sea of unrealistic scenes of people singing about their ailments. Or endless disclaimers. We wanted to present a more relatable, more realistic depiction of what dealing with the healthcare system is really like. We did so through refreshingly honest work featuring very real, very relatable scenarios. From puke bowls to itchy bums to late-night death scrolling of your symptoms. All, without having to endure waiting rooms, long pharmacy lines, or being put on hold. We made a promise. We promised, "Healthcare Just Got Less Painful". And we backed it up with services that took the pain out of getting and staying better. In the end, proving that Amazon Health Services was uniquely equipped to help customers to get better. And take better care of themselves. Without the pain.