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Silver Award
Menopause Mode
LG
Brazil
2025
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Entrant Company
AlmapBBDO
Entry Type
Products & Devices
Program
Clio Health 2025
Advertiser Category
Lifestyle, Wellness & Over-the-Counter
Medium
Creative Use of Data
Category
Real-Time
By 2025, over a billion women across the world will be postmenopausal. But there are still few alternatives to relieve the most common symptom of this period: hot flashes. Menopause Mode uses artificial intelligence to integrate, for the first time, the air conditioner with the smartwatch, aiming to recognize hot flashes as they occur and automatically send a refreshing wave of air into the environment, providing relief and comfort for women. Automating this process means women don’t have to turn the air conditioner on and off all night, and often don’t even have to wake up, as the room temperature adjusts automatically as hot flashes appear. Endorsed by major women’s health organizations, this is undoubtedly a new, crucial ally for women navigating this challenging time, one that still faces considerable societal stigma.
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