White Ribbon: My Friend, Max Hate

Silver Award

My Friend, Max Hate

White Ribbon

Canada

2025

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"My Friend, Max Hate" Film...

"My Friend, Max Hate" Social Videos...

Entrant Company

Bensimon Byrne

Program

Clio Health 2025

Advertiser Category

Health Awareness & Advocacy

Medium

Digital / Mobile & Social Media Craft

Category

Copywriting

To combat the rise of influencers in the manosphere, we created one of our own—Max Hate, a malevolent, misogynistic puppet inspired by today’s most toxic “masculinity influencers.” Max served as a visual metaphor for how young boys are manipulated into becoming puppets of online hate. We used him to expose the inner workings of the manosphere while empowering families and young men to recognize, question, and reject its harmful narratives.

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Executions

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