Entrant Company
The Escape Pod
Entry Type
Direct-to-Consumer - Branded
Advertiser Category
Pharmaceutical
Category
Creative Strategy
In 2024 colon cancer became the 2nd leading cause of cancer in the United States. So, Cologuard asked The Escape Pod to create a disruptive video and social content aimed at 45–50 year-old's to break down stigmas and show people there is an easier way to screen for colon cancer. We tapped Grammy Award-winning artist and up and coming wellness figure - Lil Jon- for a WTF-inducing collab. We found inspiration in the wordplay of his 2002 hit “Get Low”, rewriting every word to create “Get Low #2", inspiring middle-agers everywhere to "drop 'dat ass to the bowl and get low, get low"